Who Is the Founder of Inlomax? Everything You Need to Know
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In Nigeria’s fast-growing digital economy, Inlomax stands out as a versatile virtual top-up (VTU) and digital payments platform, offering data/airtime recharges, bill payments, TV subscriptions, and more. But behind the brand is a real person whose vision and drive gave rise to it. That person is Nelson Obinna Itodo.
In this deep-dive, we explore who Nelson Itodo is, trace his journey from humble beginnings to becoming a fintech entrepreneur, and examine the mission, value, and future he envisions for Inlomax and beyond.
Early Life & Background
- Full name: Nelson Obinna Itodo
- Date of Birth: 1st November 2001.
- Origin: He comes from Enugu Ezike, in Enugu State, Nigeria.
- Education: He attended primary and secondary school in Enugu Ezike / Nsukka area and later gained admission to University of Nigeria, Nsukka (UNN), where he studied Mechanical Engineering.
From a young age, Nelson displayed curiosity, a willingness to learn, and a fascination with technology and problem-solving. In his school years, he applied himself not just academically but also to small projects that hinted at his appetite for innovation.
Early Ventures: From Blogging & Media to Digital Platforms
Before Inlomax, Nelson explored different paths in the digital space. He co-founded 9izevibes in 2019, a digital entertainment and media platform aimed at providing music, entertainment content, and more to Nigerian audiences.
Although 9izevibes gained some traction among music lovers, by 2021 the project was eventually closed. This experience, however, was not wasted. It offered Nelson valuable lessons about sustainability, scalability, market demand, and what it takes to build a digital business in Nigeria.
This early exposure to digital media and entrepreneurship helped shape his mindset: from simply offering content to creating meaningful, sustainable solutions that meet real needs.
The Birth of Inlomax
In 2022, motivated by the widespread challenges Nigerians face when trying to access reliable digital services, from overpriced data and airtime to unreliable VTU platforms. Nelson launched Inlomax.
He recognized a gap in the market: existing platforms often lacked transparency, had high prices, unstable systems, poor user experience, and unreliable customer support.
Nelson set out to build something different: a platform that combined affordability, speed, reliability, and user-focused design. This would become Inlomax.
What Inlomax Offers & What Makes It Different
Under Nelson Itodo’s leadership and vision, Inlomax offers a wide array of services:
- Affordable data and airtime bundles for all major Nigerian mobile networks (MTN, Airtel, Glo, 9mobile, etc.)
- Electricity bill payments
- Cable TV subscriptions (e.g. DSTV, GOTV, Startimes)
- Access to exam pins and educational resources
- Services tailored for entrepreneurs: reseller portals, VTU APIs for developers and businesses to integrate digital payments and recharges.
What sets Inlomax apart compared to many other platforms, particularly in a competitive VTU space – is its foundation: it was built not just for short-term profit, but around a vision of accessibility, reliability, and user empowerment. This stems from Nelson’s personal journey and values: innovation, resilience, empathy, and social impact.
Vision Beyond Inlomax: Other Projects & Goals
Nelson’s ambition doesn’t stop at building a successful VTU and digital payment platform. His journey shows a consistent pattern of creative thinking, problem-solving, and purposeful entrepreneurship across multiple digital ventures. In addition to Inlomax and his earlier media startup (9izevibes), he is also the co-founder of Buildoptimus, a fast-growing software development company.
Inlomax – His Flagship Digital Platform
Inlomax remains Nelson’s primary project, continuously updated to improve performance, user experience, automation, and service reliability. It stands as a tool that empowers students, entrepreneurs, businesses, and everyday Nigerians by making essential digital services faster, cheaper, and more accessible.
Buildoptimus – Engineering Digital Solutions for Businesses
Alongside Inlomax, Nelson co-founded Buildoptimus, a software development company focused on:
- Building websites, mobile apps, and digital systems for businesses
- Helping companies automate operations and scale their digital presence
- Offering tech consulting for entrepreneurs and organizations
- Providing development partnerships, implementation services, and customized tech solutions
Buildoptimus showcases Nelson’s passion not only for consumer-focused digital tools but also for enterprise-level innovation. Through Buildoptimus, he helps businesses bring their products to life, improve operational efficiency, and adopt modern technologies.
While Inlomax focuses on making digital payments and VTU services easier for individuals, Buildoptimus focuses on helping businesses become digital-first, making Nelson active on both sides of the digital ecosystem: consumer and enterprise.
Both Inlomax and Buildoptimus reflect Nelson’s broader vision:
- To build simple, powerful, reliable tools
- To empower young people and entrepreneurs
- To expand access to digital services
- To elevate Nigeria’s tech ecosystem with homegrown innovation
Personal Values, Philosophy & Leadership Style
From what’s available publicly, some of the core values that shape Nelson Itodo’s approach are:
- Innovation & problem-solving — He doesn’t just replicate existing solutions; he builds around actual user needs.
- Empathy & social impact — His concern for students, entrepreneurs, and everyday Nigerians shows that he aims for more than profit.
- Resilience & learning from failure — Early ventures did not succeed long-term, but he learned and pivoted, using those lessons to build something sustainable.
- Vision and long-term thinking — Instead of quick gains, he seems set on building lasting infrastructure, expanding reach, and making digital services dependable across Nigeria (and possibly beyond).